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Put an ad in their magazines.
Get flyers delivered to their homes.
When you’re doing a job, offer some incentive so that you can have a sign out front that says your company name, so that people know who’s working on that person’s house. Also you can get magnetic signs made up for vehicles, which is especially good if you use work vehicles for home as well, so that when you’re off work you can take the magnet off.
Offer people something. Like you have a small business, so offer them quality. Say something in there like “We don’t do it cheap, we do it right, for a fair price.” or something like that.