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It’s typically cheaper to develop the material to send yourself (i.e. letter, post card, whatever) than to have an ad agency do it, although an agency can usually do a better job.
Now, as for to whom to send the stuff, check out http://www.infousa.com. They sell marketing lists for direct mail, phone banking, you name it. Give them the criteria you’re looking for and they’ll give you a list. Good stuff.